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Hi, I’m Donna. I’ve been a Beauty Editor for over 25 years and this is my space to help you feel confident, happy and beautiful inside and out. Please look around! Learn about me, read my blog and don’t forget to shop on my favorites page too. I’m so happy that you’re here!

DONNA FRANCIS | Award-Winning Beauty Editor

smiling gives you wrinkles

Donna’s mission is simple: to create a trusted beauty website that helps you feel happy on the inside and out. Discover authentic and honest advice from an award-winning Beauty Editor whose passion for creating unfiltered, real and positive content has empowered many for over 25 years.

The Eras

  • 1998: Land line memories at Company Magazine

  • 1999: The first column: Dear Donna

  • 2000: First of many product launches

  • 2002: A polaroid test from one of Donna’s beauty shoots

  • 2006: Donna won the Award for Best Beauty Editor

  • 2018: Donna led the creative team for Boots UK’s first unretouched shoot

  • 2019: The popular Beauty On The School Run series

  • 2019: In The Maldives directing a creative team

  • 2020: A covergirl! A magazine leaving card tradition

  • 2021: Donna picks up her 01 Extraordinary Ability Visa outside the US embassy in London

  • 2023: Hosting a menopause panel for HELLO! in NYC

  • 2024: Donna talks ‘real beauty’ on US TV

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The Edit

2 minute reads
Let’s Talk Skincare
Makeup Chat
Hair & Other Advice 
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People are talking

  • “When I’m feeling a bit flat, Donna Francis @thebeautyeds tutorials are cheerfully inspiring as I watch her pat this and that on her suntanned face.”

    Alexandra Shulman

    Journalist, Author, and Former Editor-in-Chief of British Vogue

  • “Donna is the epitome of authenticity! Her genuine views on all things in the world of beauty is refreshing and she makes you feel comfortable and seen at any age!”

  • “I don’t go on social media apart from to follow Donna. I love her beauty advice but she also makes me smile and seems like a friend.”

  • “As a woman in her late 40’s I love how Donna doesn’t focus on anti-aging. She just embraces aging and helps you navigate through the pros and cons. At the end of the day gratitude for getting this far in life is why I keep following her.”

  • “I’ve been following Donna for quite a few years now from when she used to do Beauty On The School Run with her son Billy. She really is a joy to follow. I trust her advice and I love how she’s so down to earth.”

  • “I am grateful for all your inspiring work that you do. I have huge admiration. At age 49 I sometimes find it hard to embrace my age and it’s inspiring to see you champion real beauty so I can look and feel good about myself whatever my age!”

Dive into Donna’s World
@thebeautyed @thebeautyed @thebeautyed
@thebeautyed @thebeautyed @thebeautyed
@thebeautyed @thebeautyed @thebeautyed

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