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“The Beauty Ed. is about more than lipstick and skincare – it’s about individuality, authenticity and vulnerability. It’s not just about looking beautiful, but feeling it too – because that’s where true beauty begins.”

DONNA FRANCIS | Award-Winning Beauty Editor

smiling gives you wrinkles

Donna’s mission is simple: to create a trusted beauty website that helps you feel happy on the inside and out. Discover authentic and honest advice from an award-winning Beauty Editor whose passion for creating unfiltered, real and positive content has empowered many for over 25 years.

The Eras

  • 1998: Land line memories at Company Magazine

  • 1999: The first column: Dear Donna

  • 2000: First of many product launches

  • 2002: A polaroid test from one of Donna’s beauty shoots

  • 2006: Donna won the Award for Best Beauty Editor

  • 2018: Donna led the creative team for Boots UK’s first unretouched shoot

  • 2019: The popular Beauty On The School Run series

  • 2019: In The Maldives directing a creative team

  • 2020: A covergirl! A magazine leaving card tradition

  • 2021: Donna picks up her 01 Extraordinary Ability Visa outside the US embassy in London

  • 2023: Hosting a menopause panel for HELLO! in NYC

  • 2024: Donna talks ‘real beauty’ on US TV

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The Edit

2 minute reads
Let’s Talk Skincare
Makeup Chat
Hair & Other Advice 
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People are talking

  • “When I’m feeling a bit flat, Donna Francis @thebeautyeds tutorials are cheerfully inspiring as I watch her pat this and that on her suntanned face.”

    Alexandra Shulman

    Journalist, Author, and Former Editor-in-Chief of British Vogue

  • “Donna is the epitome of authenticity! Her genuine views on all things in the world of beauty is refreshing and she makes you feel comfortable and seen at any age!”

  • “I don’t go on social media apart from to follow Donna. I love her beauty advice but she also makes me smile and seems like a friend.”

  • “As a woman in her late 40’s I love how Donna doesn’t focus on anti-aging. She just embraces aging and helps you navigate through the pros and cons. At the end of the day gratitude for getting this far in life is why I keep following her.”

  • “I’ve been following Donna for quite a few years now from when she used to do Beauty On The School Run with her son Billy. She really is a joy to follow. I trust her advice and I love how she’s so down to earth.”

  • “I am grateful for all your inspiring work that you do. I have huge admiration. At age 49 I sometimes find it hard to embrace my age and it’s inspiring to see you champion real beauty so I can look and feel good about myself whatever my age!”

Dive into Donna’s World
@thebeautyed @thebeautyed @thebeautyed
@thebeautyed @thebeautyed @thebeautyed
@thebeautyed @thebeautyed @thebeautyed

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